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    <title data-ignore-plain-text>The Prize x Fall 2020 Newsletter</title>
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  <p class="brand-name" style="margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;color:#444b50;font-size:30px;line-height:1em;mso-line-height-alt:30px;white-space:pre-wrap;margin-left:0px;">The ★ Prize</p>
  
  

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<div id="text-text-section-0">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#FFFFFF" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;color:#000;background-color:#fff;">
      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">Wow. What a year! I won’t hit you with a ‘hope you’re well’ or an ‘I’m doing ok <em>all things considered</em>’ platitude. It’s been tough for everyone, and I’m more thankful now than ever for the support of my clients and roster companies. So a heartfelt <em>thank you</em> from me to you. <br><br>As we move into 2021 and greener pastures, there still have been some amazing recent projects from the teams. Here are a few that I think will inspire you, and I hope we get to work together on something soon. -Dan</p>
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<div id="image-image-section-below-1">
<table border="0" cellpadding="0" cellspacing="0" bgcolor="transparent" width="100%" class="image-section below-layout section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">

  
  
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      <td align="left" valign="center" class="section-image-cell section-content-cell section-hoverable-image" data-aspect="ORIGINAL" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding:0;">
        
          <a href="https://www.wildlife.la/dc-comics-the-jokers-escape" style="color:#fff !important;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5f97498aab97c84dedee4d17/1603750295091/JKR_danFields_GIF_v02.gif" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;"></a>
        
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<div id="text-text-section-2">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#518C9A" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#518c9a;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://www.wildlife.la/dc-comics-the-jokers-escape" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;"><strong>Wildlife x Sid Lee x DC</strong></a></h2>
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<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#518C9A" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:20px;padding-left:66px;color:#fff;background-color:#518c9a;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">With the usual fan experience offered by Comic-Con on hold in 2020, DC Comics and WB launched the DC FanDome as an exciting way to engage fans through panels, trailers and exclusive content. As part of this global experience, Wildlife teamed up with Sid Lee to create an interactive escape room to thrill fans of Batman's iconic arch-nemesis, The Joker. <a href="https://www.wildlife.la/dc-comics-the-jokers-escape" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Check it out.</a></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from Wildlife:<br><a href="https://www.wildlife.la/reebok-zig-the-runway" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Reebok x Venables Bell x Zig the Runway</a><br><a href="https://www.wildlife.la/cyberpunk-2077-break-the-code" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Cyberpunk 2077 x 215 McCann x ARG</a></p>
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<table border="0" cellpadding="0" cellspacing="0" bgcolor="transparent" width="100%" class="image-section below-layout section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">

  
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          <a href="https://www.esteelauderanrcade.com/en-us/" style="color:#fff !important;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5fa9df52fa0fbb23864f48bf/1604968297438/ezgif.com-gif-maker.gif" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;"></a>
        
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<div id="text-text-section-5">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#FABCAC" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#fabcac;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://www.esteelauderanrcade.com/en-us/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;"><strong>makemepulse x Estée Lauder</strong></a></h2>
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<div id="text-text-section-6">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#FABCAC" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:20px;padding-left:66px;color:#fff;background-color:#fabcac;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">Estée Lauder is turning to a seemingly unlikely way to reach customers for its new Advanced Night Repair Synchronized Multi-Recovery Complex—video gaming. The brand’s <em>ANRcade site</em> is a global, mobile-focused effort with four games that mix fun with some product information, all designed and developed by makemepulse. <a href="https://www.esteelauderanrcade.com/en-us/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Play now.</a></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from makemepulse:<br><a href="https://www.makemepulse.com/case-study/ciao-bella-nairobi" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Netflix x Money Heist</a><br><a href="https://ttbda.com/en-us/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Lego x WebAR</a></p>
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          <a href="https://www.psyop.com/work/christmas-2020-peel-the-need/" style="color:#fff !important;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5faae0fdf96839192b60ea92/1605034241025/Aldi-2020-_Journey_-TK.00894-1920-1536x864.jpg" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;"></a>
        
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<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#444B50" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#444b50;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://www.psyop.com/work/christmas-2020-peel-the-need/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;"><strong>Psyop x Aldi Christmas Journey</strong></a></h2>
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<div id="text-text-section-9">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#444B50" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:21px;padding-left:66px;color:#fff;background-color:#444b50;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">It's that time of year again! Kevin the Carrot is back with more shenanigans in Todd + Kylie's new annual holiday spot for Aldi UK, which has received AdAge's Creativity Pick of the Day! You definitely don't want to miss Kevin's latest stunts so check it out.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from Psyop:<br><a href="https://www.psyop.com/work/its-in-our-spirit/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Absolut / It’s In Our Spirit</a><br><a href="https://www.psyop.com/work/lets-take-a-trip/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Expedia / Let’s Take a Trip</a><br><a href="https://www.psyop.com/work/clash-of-clans-king-of-clash-trivia-show/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Supercell / King of Clash Trivia Show</a></p>
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<table border="0" cellpadding="0" cellspacing="0" bgcolor="transparent" width="100%" class="image-section below-layout section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">

  
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      <td align="left" valign="center" class="section-image-cell section-content-cell section-hoverable-image" data-aspect="ORIGINAL" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding:0;">
        
          <img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5f97543f59a50c0ec2f50e5d/1603753028958/CLIF_Bar_DTC_Hero.jpg" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;">
        
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<div id="text-text-section-11">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#F77760" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#f77760;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://www.bukwild.com/work/clif-bar-dtc" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;"><strong>Bukwild x CLIF Bar</strong></a></h2>
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<div id="text-text-section-12">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#F77760" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:21px;padding-left:66px;color:#fff;background-color:#f77760;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">As a brand who has built such a strong loyalty within its audience, it was only a matter of time before CLIF Bar would want and need to have some control over how their consumers experienced purchasing online - directly from them. Bukwild’s job wasn’t just to spin up a well-designed, exceptionally functional DTC website, but to guide their teams in understanding the impacts of decision making, learning about new technology, new ways to operate, and to build a comfortable knowledge-base in the new world of e-commerce. <a href="https://www.bukwild.com/work/clif-bar-dtc" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Learn more.</a></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from Bukwild:<br><a href="https://www.bukwild.com/work/kiva" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Kiva Cannabis Website</a><br><a href="https://solutions.bukwild.com/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Solutions for going DTC</a></p>
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<div id="image-image-section-below-13">
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    <td class="spacing-above" height="20" colspan="5" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;"></td>
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      <td align="left" valign="center" class="section-image-cell section-content-cell section-hoverable-image" data-aspect="ORIGINAL" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding:0;">
        
          <a href="https://vimeo.com/472304364" style="color:#fff !important;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5f975b9dfe27295ed6c6eb2e/1603754919189/xnDYM3.gif" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;"></a>
        
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<div id="text-text-section-14">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#518C9A" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#518c9a;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://vimeo.com/472304364" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Spillt x Coda</a></h2>
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<div id="text-text-section-15">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#518C9A" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:20px;padding-left:66px;color:#fff;background-color:#518c9a;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">Coda is a new app that brings words, data, and teams together. It starts with a blinking cursor on a blank page and can grow as big as your team's ambition. It’s a breathlessly simple idea with very complicated applications, and they chose Spillt to bring their story to life in a lovely animated spot. <a href="https://vimeo.com/472304364" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Watch now.</a></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from Spillt:<br><a href="https://video.buffer.com/v/5f933005531f484e2a223858" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Nat Geo Wild Sundays</a><br><a href="https://video.buffer.com/v/5f529f46669ffb5e2161e552" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Odell Brewing Company</a></p>
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<div id="spacer-spacer-section-16">

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<div id="image-image-section-below-17">
<table border="0" cellpadding="0" cellspacing="0" bgcolor="transparent" width="100%" class="image-section below-layout section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">

  
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      <td align="left" valign="center" class="section-image-cell section-content-cell section-hoverable-image" data-aspect="ORIGINAL" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding:0;">
        
          <a href="https://www.lucidmotors.com/" style="color:#fff !important;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5faad070798b0662506d3da2/1605030032677/ezgif.com-gif-maker+copy.gif" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;"></a>
        
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<div id="text-text-section-18">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#FABCAC" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#fabcac;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://www.lucidmotors.com/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;"><strong>Superhero Cheesecake x Lucid Motors</strong></a></h2>
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<div id="text-text-section-19">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#FABCAC" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:20px;padding-left:66px;color:#fff;background-color:#fabcac;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">Fresh from Superhero Cheesecake’s teams in Amsterdam and Austin, they worked directly with Lucid Motors to breathe new life into their digital brand platform. They created a new home online that conveys emotion and the brand philosophy of ‘redefining the future of luxury mobility’ through carefully crafted motion design paired with a sophisticated front-end site experience. Resulting in a luxurious and modern feeling for users that is reflective of their brand and their beautiful Lucid Air EV. </p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from Superhero Cheesecake:<br><a href="https://www.superherocheesecake.com/projects/wajer-yachts" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Wajer Yachts Website</a><br><a href="https://theyearofgreta.com/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">The Year of Greta</a></p>
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<div id="image-image-section-below-20">
<table border="0" cellpadding="0" cellspacing="0" bgcolor="transparent" width="100%" class="image-section below-layout section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">

  
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      <td align="left" valign="center" class="section-image-cell section-content-cell section-hoverable-image" data-aspect="ORIGINAL" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding:0;">
        
          <a href="https://metajive.com/work/softbank-group" style="color:#fff !important;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/5c2e89012487fd5e351e1031/t/5fa9e5d436ca92025d8fc6ef/1604969956754/15798919928a44c58b5c8704dd28577b44903051ad.gif" width="594" height="792px" style="display:block;border:0;outline:none;text-decoration:none;line-height:0;font-size:0;background-color:transparent;-ms-interpolation-mode:bicubic;height:auto;width:100%;max-width:100%;"></a>
        
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<div id="text-text-section-21">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#518C9A" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:16px;padding-right:66px;padding-bottom:0px;padding-left:66px;color:#fff;background-color:#518c9a;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><a href="https://metajive.com/work/softbank-group" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;"><strong>metajive x SoftBank</strong></a></h2>
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<div id="text-text-section-22">
<table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#518C9A" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:66px;padding-bottom:20px;padding-left:66px;color:#fff;background-color:#518c9a;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">metajive had the opportunity to partner with Mococo to help SoftBank Group update its digital presence. SoftBank has made its name as one of the largest investors in the world by working with forward-thinking companies. metajive made sure they had a strong voice to effectively communicate with a global audience.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">More from metajive:<br><a href="https://fuse-tg.com/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Fuse</a><br><a href="https://iyunomg.com/" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">Iyuno</a></p>
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      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:1.6199999999999997em;mso-line-height-alt:1.6199999999999997em;margin-top:0;margin-bottom:0;font-family:'Franklin Gothic Bold', 'Bitstream Vera Sans Bold', 'Arial Black', sans-serif;font-weight:700;letter-spacing:-.03em;"><strong>So, what else is cool?</strong></h2>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;">With the pandemic shutting down most live-action and travel, I hoped we’d see a huge influx of animation, AR, games, digital and more. And while it’s definitely increased (in fact, makemepulse and Mullen Lowe are hoping to do a panel about <a href="https://panelpicker.sxsw.com/vote/109997" target="" rel="nofollow noopener noreferrer" style="color:#fff !important;">the rebirth of the microsite</a> at SXSW) there’s still plenty of room for more. So here’s to making 2021 full of fresh and experimental creative thinking in the digital space.</p>
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